Forever Manchester commissioned a merchandise design inspired by the poem This Is the Place, celebrating the character and districts of the city. The aim was to create a bold, ownable graphic that felt unmistakably Manchester while working across a range of apparel. The design uses envelope distorted typography shaped by Manchester’s districts, allowing the words to form the city itself. The graphic was applied across t shirts, hoodies, sweatshirts, tote bags, and bucket hats, forming a cohesive merchandise range. I also modelled the final pieces for the campaign shoot, bringing the concept to life and ensuring the design translated with impact from concept to physical product.