Defining a distinctive brand identity for a family run gift shop rooted in personal gifting. Based in Alnwick, Northumberland, Ginger Fox had built strong local recognition through personalised gift boxes and handmade products. As the business grew, the brand needed a clearer and more ownable visual identity to support expansion across packaging, digital channels, and in store touchpoints, without losing its personal appeal. I led the brand discovery and redesigned the logo, developing a flexible visual system built around fox inspired graphic elements, custom patterns, and hand drawn details. The identity was designed to work across packaging, social media, print, and retail, giving Ginger Fox a recognisable and consistent presence while supporting long term growth.