Odonto is a self-initiated brand concept exploring how a subscription based oral care kit could solve some of the environmental impacts the industry creates, whilst also elevating the overall experience for users across every interaction. The project focused on real world impact. This included a mini brand identity, working prototypes, logistics, social assets and photography. The concept was extended through CAD designed elements and 3D printed outputs, packaging design and completed brand renders. Digital marketing applications were also explored, including billboard concepts using contextual copywriting, demonstrating how the identity could scale across different touchpoints. This subscription-based kit included a toothbrush and flosser with replaceable heads, a bottle of mouthwash as well as a refillable toothpaste dispenser. The concept rewarded users for returning empty refills and challenged people to think about their waste usage and overall hygiene in the bathroom.