Scrunchie Shack is a Cheshire based handmade hair accessories brand with an established local audience. With a logo already in place, the project focused on strengthening the wider brand identity and creating a visual system capable of supporting growth across social and digital channels. The work included logo refinement, colour and graphic system development, bespoke product illustrations, and social media templates. A simple, scalable toolkit was delivered in Canva, allowing the founder to manage content independently while maintaining a consistent brand presence across platforms.